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Vanta

Private recognition and retention infrastructure for premium venues.

Hospitality · Clienteling · Retention

What it is

Vanta is a clienteling control center for high-end hospitality organizations. It connects metal access cards, signed VIP links, verified requests, and retention signals in private recognition infrastructure for premium venues.

The system is designed to help venue teams recognize and serve returning guests with less friction.

My role

I built the product experience and core workflows for the Vanta control center.

My work covered the interfaces used to manage recognition, signed access, verified requests, and retention signals.

Technical architecture

Frontend
Venue-facing clienteling control center
Backend
APIs for recognition, signed links, and verified requests
Database
Guest, venue, access, request, and retention records
Infrastructure
Private deployed application infrastructure
AI / services
Signed-link and recognition services; no public AI dependency

Interesting engineering problems

  • Designing signed VIP links that remain convenient while limiting unauthorized access.
  • Modeling recognition and retention signals without turning the product into a noisy CRM.
  • Making verified requests clear and auditable for hospitality teams working quickly.

Results

A live private recognition and retention system is available for venue workflows.

Customer and retention metrics are confidential and are not published here.